Saturday, December 28, 2019

External Environmental Analysis - 1722 Words

| | MJ Cahill | External Environmental Analysis | Executive Summary In this paper we have been asked to accomplish an external environment analysis of the California Pizza Kitchen. In the introduction section, the purpose, the outcomes, and the methodology adopted have been mentioned. . As part of the research for this paper, a PEST analysis was accomplished as well as looking at the Porter’s Five Forces Analysis. (QuickMBA, 2007; Value Based Management, 2009) As part of the PEST analysis, the California Pizza Kitchen has to abide by numerous government regulations (federal and state), but it has not reflected negatively on the profits. The California Pizza Kitchen company will more than likely face some economic†¦show more content†¦The California Pizza Kitchen has 88 restaurants in California alone, which makes it vulnerable to negative economic conditions in California. The California Pizza Kitchen needs to satisfy a number of conditions like credit worthiness, if it continues with its current credit facility along with the likelihood of additional financing. The company does not have direct control over its franchising and licensing partners who contribute to the profits and royalties, and therefore, it affects their profits. Existing economic conditions makes it difficult for the company to pursue its growth plans of expansion. (California pizza kitchen 2009 annual report) 2010). Social Factors - The California Pizza Kitchen sells pizzas, pastas, salads, etc. and the ambience of the restaurants is quite informal and homely. Its primary key to its success has been that they were the first pizza restaurant that offered fresh and non-traditional ingredients for its pizzas. On a whole, the American consumer base is traditionally not very nutritional conscience when it comes to dining out. Regionally, the consumer preferences are suiting the business model of the company in most areas; however changes in the consumerShow MoreRelatedExternal and Internal Environmental Analysis1223 Words   |  5 Pagesï » ¿ External and Internal Environmental Analysis STR/581 March 17, 2014 External and Internal Environmental Analysis External and internal environmental analysis are important for a company to achieve its goals. The purpose of this paper is to complete the external environmental scan, and perform an internal competitive environmental scan for Designer Shoe Warehouse (DSW). 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Friday, December 20, 2019

Media Violence or Myth - 2593 Words

Media violence is a topic that has warranted much discussion from active citizens, critics, and scientific researchers on both sides of the argument. In order to better understand the media violence debate a clear definition of violence, or aggression, must be established. However, one of the reasons that the heated discussion over media violence even exists is because of the difficulty in accomplishing this task. â€Å"Aggression is a highly complex phenomenon, whose etiology includes a wide variety of psychological, social, and circumstantial factors. Measuring aggression in relationship to such an equally complex substance as the media is incredibly difficult† (Trend 45). Various sources offer different interpretations of aggressive†¦show more content†¦Even the data on children viewing violent images in television—the most researched media—is apparent. Grimes, Anderson, and Bergen quote page seven of the report to the Surgeon General (Television, 197 2): The accumulated evidence, however, does not warrant the conclusion that televised violence has a uniformly adverse effect nor the conclusion that it has an adverse effect on the majority of children. It cannot even be said that the majority of the children in the various studies we have reviewed showed an increase in aggressive behavior in response to the violent fare to which they were exposed. The evidence does indicate the televised violence may lead to increased aggressive behavior in certain subgroups of children who might constitute a small portion or substantial proportion of the total population of young television viewers. (109-110) Contrary to the notion that children are the most vulnerable group among media viewers, youth (and even people of all ages) are not negatively effected, and ironically can learn important lessons about conflict in the world. Critics, researchers, or citizens making the argument that media violence is the cause of violent andShow MoreRelatedRhetorical and Fallacies in the Article â€Å"The Media Violence Myth† by Richard Rhodes1494 Words   |  6 Pagestitled â€Å"The Media Violence Myth,† through the â€Å"American Booksellers Foundation for Free Expression,† a liberal establishment dedicated to the protection of the First Amendment right to free speech. Despite coming from a background plagued with violence and abuse, Rhodes has studied nuclear history and weapons use for over 20 years and has developed a unique opinion about the media’s effect on public violence. In â€Å"The Media Violence Myth,† Rhodes aims to convince his readers that the med ia does not contributeRead MoreThe Portrayal Of An Issue Like Mental Illness1328 Words   |  6 PagesIt is easy for an audience to be manipulated by the media. The portrayal of an issue like mental illness is totally vulnerable to misrepresentation. Depending on who is writing and their viewpoint, it does not take much to make this issue sympathetic or demonized. If the author of a given piece wants his or her audience to demonize something, the author might use the word isolation†. If that same author wants a sympathetic response he might use the word loneliness†. As far as the New York TimesRead MoreTelevision, Television And The Internet1399 Words   |  6 PagesThrough visual mediums such as the television and the Internet, we are able to assess the livelihoods of those around the globe and absorb information with the rise of 24-hour news outlets. Throughout the years, media outlets have gone above and beyond relaying international political coverage—media conglomerates have begun covering humanitarian crisis, social movements, and popular culture through the â€Å"infotainment† channels. With visual mediums, news channels and news outlets are influential in creatingRead MoreRape Culture And Rape Myths1634 Words   |  7 Pagesourselves from strangers and as we got older, females were told to protect themselves from getting raped. In this paper, I will discuss how living in a rape culture affects women and men, how does rape myths affect society and how we can change the negative effects of living in a rape culture and rape myths. In order to understand this, we must first define what rape is. Rape is unwanted sexual attentions or actions that are directed to a person. Rape can happen to anyone but it is most common to happenRead MoreThe Media Of Police Officers1605 Words   |  7 Pages For many of us our portrayal of police officers has been shaped by media. The media creates shows such as Rookie Blue which shows police officers and their day to day lives. These shows are heavily fantasied. Media portrays the life of an officer as dangerous and fast. Most of the public views an officers job as chasing the bad guy and solving crimes, but in reality it is far more than that. These mythical portrayals of officers create false images of police officers. Majority of police officersRead MoreEssay Language is Power—Sexist Patriarchal Power1741 Words   |  7 Pagesand the instrument of culture, the instrument of domination and liberation†- Angela Carter Language affects every aspect of our life, but we rarely question it; if we examine the words we use and the way we use them, we find a sexist patriarchal myth passed down from the ancient Greeks. Their leaders used the art of language to create a dichotomy between men and women, in order to retain power (Lecture Notes 2 Dec. 2011). For example, the two words we use to describe gender, masculine and feminineRead MoreMedia Portrayal Of The Mental Illnesses Schizophrenia862 Words   |  4 PagesMedia portrayal of the mental illnesses schizophrenia are damaging not only to individuals with schizophrenia, but also ‘normal’ people such as the families of those who are schizophrenic. The media portrays schizophrenia sufferers as violent peoples who will harm given the opportunity, and as such, should not be trusted and should be approached with caution. These portrayals are incorrect, There are multiple examples of the media’s negative depiction of schizophrenia. One such example is the caseRead MoreThe Effects Of Domestic Violence On Women1362 Words   |  6 PagesDomestic violence is a sensitive topic even though media and society are providing more information about this topic. Domestic violence not only affects women but children and family in general. This issue is a very sensitive topic and not a lot of individuals are comfortable talking about it or sharing if they have either experience or have someone in their lives that had been subjected to abuse. Sadly, domestic violence is experienced by many people and it does not matter what race, gender, socialRead MoreReligion Is Not For Christianity And Islam1509 Words   |  7 Pagesconcerned with the ultimate objective (Esposito). This aspect is also true for politics. Similar to the understanding that religion is instrumental in developing communities; the same can be said of politics. Additionally, religion is connected to myths and representations. On the other hand, politics imitates this entreaty through the dedication to a national banner as well as the observation of war memorials (Esposito). Because it is difficult to distinguish religion from politics, it follows thatRead MoreClinical Diagnoses Of Bipolar Disorder1616 Words   |  7 Pagesknowledge of these disorders comes from media, movies and newspapers. Mass media is the public’s primary source for information so when they decide to present breaking news about some criminal felon who reportedly suffers from mental disorders such as bi-polar or schizophrenia, that is now the population’s idea of the mental disorder. Ultimately misleading the population’s perception due to one story about a single person. . The public is regularly exposed to mass media messages that involve negative and

Thursday, December 12, 2019

Factors Influencing Customer Loyalty free essay sample

The financial services and banking facilities industry has seen a growing intensity of competition within the market place over the last decade. A bank is a financial intermediary that accepts deposits and channels those deposits into lending activities, either directly or through capital markets. A bank connects customers with capital deficits to customers with capital surpluses. Banking is generally a highly regulated industry, and government restrictions on financial activities by banks have varied over time and location. Today, CIMB serves close to seven million customers in over 600 locations through over 36,000 staff. Nowadays, financial services and banking facilities has force to pass by intense competition by other bank that growth from inside also outside this country because of the regulation for financial institution to establish was deregulation by government, and causing the adding in growth of the bank in Malaysia. Thus, people also have various banks to choose and directly give the big impact to manager of bank to search the way to enhance the loyalty of current customer from switching to other bank. We will write a custom essay sample on Factors Influencing Customer Loyalty or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They are many strategies that have been attempted by managers of the banks to retain customers in order to increase customer loyalty. It is costly than to attract new customer compared to retain the current customers. Thus, many banks have introduced innovative products and services (Alam and Khokhar, 2006) in order to retain current customers. Another strategy is to understand the factors influencing customer loyalty. Figure 1: Graph profit of Agrobank Seri Iskandar branch in April 2009 until April 2010 1. 2. Background of the organization Agrobank is an institution which provides holistic financial services and banking facilities. It give their utmost priority to the needs of their customers by providing attractive products and services such as savings activities, banking services, loan facilities, insurance coverage and advisory services. Agrobank is a Government-linked-Company (GLC) under the Minister of Finance Incorporated (MFI). The bank’s financing of the agricultural sector is driven by a policy set forth by the Ministry of Agriculture and Agro-based Industries. Agrobank is a continuity of the former Bank Pertanian Malaysia which has 40 years of experience in agricultural banking and an excellent track record in shaping and developing successful entrepreneurs. With a wide network of branches throughout Malaysia, they are confident of providing the best services to all. The rebranding of Bank Pertanian Malaysia to Agro Bank was done on 8 April 2008. The move is taken as an initiative to make the bank more competitive by fostering a fresher outlook, and enable it to provide a broader range of services to the market and cater the whole segment of the agriculture industry. An external consultant was deployed to carry out the public relation (PR) and rebranding exercise for Agrobank, penetrate the market and create awareness among the public. The solutions include Agrobanking, Business Banking, and Personal Banking. 1. 3. 1 Agrobanking Loan facility / financing offered under Agrobanking are open to agropreneurs clients carry out primary agricultural activities such as fisheries, forestry, livestock and any other related agro-based industry. Financing utilizing fund from the government and related agencies which is offered at a very competitive and special rate to help stimulate economic growth. This includes; i. Fund for Food (3F loan) ii. Skim Kredit Pengeluaran Makanan (SKPM) iii. Skim Kredit Padi (SKP) iv. The researcher was interested in predicting what the factors influencing customer loyalty toward AgroBank Seri Iskandar. Variables such as satisfaction, switching cost, trust and commitment might all contribute towards customer loyalty. When using multiple regressions in psychology, researchers use the term â€Å"independent variables† to identify those variables that they think will influence some other â€Å"dependent variable†. Thus, in as an example above, satisfaction, switching cost, trust and commitment would emerge as significant predictor variables, which allow researcher to estimate the criterion variable. As have pointed out before, human behavior is inherently noisy and therefore it is not possible to produce totally accurate predictions, but multiple regressions allows researcher to identify a set of predictor variables which together provide a useful estimate of a participant’s likely score on a criterion variable. Multiple regression analysis is done to examine the simultaneous effect of several independent variables on dependent variables. Multiple regression analysis can be used in order to determine whether the independent variables explain a significant variation in the dependent variable which is whether a relationship exists.

Wednesday, December 4, 2019

Global Business Australian Pharmaceutical Company

Question: Describe about the Global Business for Australian Pharmaceutical Company. Answer: Introduction The assignment seeks to explain the case of an Australian pharmaceutical company that aims to consider South Africa and China to expand the purview of the business and enter the global marketplace. With the changing perspective of the society, the pharmaceutical industry of China and South Africa occupies a phenomenal place in that sphere. China is the worlds largest producer of the medicine ingredients and has a leading medicinal drug market. At the same time, South Africa also maintains a supreme position in the domain of the pharmaceutical industry (Tsui and Lau 2012). The value of Africas pharmaceutical industry leaped to $20.8 billion in 2013 from a hitherto staggering $4.7 billion. The pharmaceutical business of both the countries (China and South Africa) is booming at a rapid pace (Papaioannou et al. 2015). The assignment reflects on the background of an Australian pharmaceutical research company (AMCAL Pharma) that endeavors to extend the scope of the business to the countries of China and South Africa and enter the global business. In the second segment, the paper evaluates the potential of both the countries (China and South Africa) through a comparative analysis of risks and opportunities. The third section explains and analyses the market strategy based on the business development and host country business milieu. Background to the company The discourse centers on the development and the growth of an Australian pharmaceutical company (AMCAL Pharma) that aims to expand the scope of the business to the countries of China and South Africa. Major General C.H Simpson founded Allied Master Chemicals of Australia Limited (Amcal) on 13 July 1937 (Www.amcal.com.au 2016). It was initiated as a movement that had an important influence on the development of pharmacy in Australia. The founding group comprised 11 pharmacists. A buying group that possessed by the members who all had the shares with the AMCAL group. It is still operating as a marketing group. However, a franchise segment of Amcal, entitled Amcal Max is functioning under an advantageous and competitive framework. Analysis of Risks and Challenges China With the growing economic potential of China, the peoples healthcare regimen is also reviving. Consequently, Chinas pharmaceutical market is accelerating at a rapid pace. The pharmaceutical market has witnessed an average growth rate of between 15% and 17% over the past decade. According to variegated sources, the net profit of Chinas pharmaceutical industry in 2012 was $60 billion. The pharmaceutical market will achieve a comprehensive growth rate of 12% from 2013 to 2020 (Www.pacificbridgemedical.com 2014) Of all the production, half of the sales go to western drug segment and the rest get absorbed into the fold of the Traditional Chinese Medicines (TCM). On the other hand, a large part goes to nutraceuticals and biologics. In 2011, China took the third position in the particular sphere, greater than the UK, Italy, Canada, Spain or Brazil (Gasman et al. 2013). In the recent time, China endures the most of risks and challenges in the sphere of health care. The first risk entails the deteriorating food pattern of the Chinese made them inherently sick. Chronic diseases are escalating at a rapid pace (Zhang et al. 2012). A handful of patients become the victims of cardiovascular diseases. Therefore, cardiovascular drugs are on high demand. According to 2011 Health Statistics Yearbook, the Ministry of Health (MOH) of China identifies various diseases that lead them to inferno (Www.pacificbridgemedical.com 2014). The second risk necessitates, the traditional Chinese Medicines (TCM) play a significant role in the domain of Chinese healthcare. However, Western medicines are the most effective drugs for curing pernicious diseases and surgical procedures. Due to an increasing demand for pharmaceutical drugs, many foreign medicine companies carved out a unique space in the sphere of health care (Hillier et al. 2013). The western drug companies began to identify their target audience and create a phenomenon in the field. In the recent time, the handful of domestic pharmaceutical companies in China remains concentrated and are unable to compete with their foreign counterparts (Chiralli 2014). Therefore, the domestic Chinese drug companies emphasize on the production of generic or specific drugs that cater to the preference of the customers. Generic drug production occupies a colossal part of the pharmaceutical industry of China. Sihuan Pharmaceutical Holdings Group Ltd has set a paradigm in developi ng generic or specific drugs that aim to cure the vital diseases affecting the cardio-vascular system, Central Nervous System. It deals with the maintenance of metabolism and oncology (Www.sihuanpharm.com 2016). Unlike the foreign companies, the local companies have made scarce investment in research and development. Therefore, many foreign firms aimed to co-operate with the foreign players to focus on Sino-foreign joint ventures (JVs). For an instance, the American Taishan Pharmaceuticals Company forms an agreement with a group that involves the China International Exchange Center for Traditional Chinese Medicines (TCM), China National Cooperation of Traditional Chinese and Herbal Medicine, and the Shanghai Traditional Chinese Drugs Company (Venkat 2014). However, the foreign companies endeavor to establish their own identity as a wholly foreign-oriented enterprise. Sanofi ($SNY), Eli Lilli ($LLY) and Merck ($ MRK (David et al. 2015) pick the gauntlet of the pharmaceutical business in China. It spawns a hyper-competitive, high-stakes market situation, which can push big sales. With the strengthening of ties with the government, Sanofi aims to provide diabetes training. This type of divergen ce is manifest in the picture The third risk involves, the area of Traditional Chinese Medicines (TCM) garners low profit from the competitive character and government price cuts. Therefore, the local Chinese drug companies embark on the western-style mechanism of producing medicines (Park et al. 2012). The Chinese pharmaceutical industry is largely segmented, which means that there are scores of manufacturers and sellers without any lump sum market share. Local pharmaceutical companies are particularly small size and accrue a low rate of profit. Therefore, they could not invest on the Research and Development sectors. At the same time, they function in hyper-competitive milieu and possess an insignificant rate of profit (Shao et al. 2013). The fourth risk states that due to a considerable dearth of infrastructure and logistical delivery equipment in the rural regions, it is hard to maintain effective drugs deliverance to Chinas rural areas. The main risk is that the small and concentrated distribution system creates problems, as far as the regulation of drugs is concerned (Chen et al. 2015). The manufacturers often face the problem of covering the whole gamut of rural distribution of medicines. Because of the small size of distributor units, the manufactures could not meet the targets. Therefore, the fourth and the most important challenge explains that there is no composite product tracking system between manufacturers and distributors that makes product tracking mechanism a problematic in the rural region (Bollampally et al. 2015) South Africa Before analyzing the risks and challenges faced by South Africa, it is important to comprehend the nature and the trajectory of the pharmaceutical industry of the region. It is indispensable to have an access to the essential medicines that maintains sustainable balance of health. The number of people with a steady access to essential medicines has leaped to 4 billion in 2002 from a meager 2.1 billion (ECSA Health Community). It is significant to understand the factors that affect the pharmaceutical production of Sub-Saharan Africa and other parts of Africa that encompass the African union. Production and diffusion of medicines in East and South Africa A motley of countries dispersed in East and South Africa have domestic pharmaceutical units. Africa and Kenya maintain a wide array of local manufacturing units. Kenya particularly exports between 35 and 45 % of its medicines to other parts of the country; mainly to East, Central and Southern Africa countries, (Mahomoodally 2013).The pharmaceutical industry of South Africa is highly fragmented. South Africa maintains a limited degree of Active Pharmaceutical Ingredient (API) production. Due to an insignificant domestic production of medicines in the regions of South Africa, the part relies on the import of essential medicines (Iwu 2014). Factors affecting the pharmaceutical companies The African Union (AU) Summit developed a Pharmaceutical Manufacturing plan for Africa in 2007. The manufacturing plan locates the defects and crises to domestic medicine production. Firstly, a debilitating policy environment and restricted governmental support, related to the maintenance of a steady domestic investment in the specific field. Secondly, high tariffs on imported units and extravagant interest rates on the credit and other facilities. The main challenge states that the government of South Africa experiences shortage of capital. Due to a lack of credit facilities, the sustenance of the pharmaceutical industry is not maintained (Rezai 2012). Thirdly, dearth of capital and man expertise, as far as the inclusion of scientists and industrial pharmacy is concerned. The recent Deloitte report entitled The Skills Gap in Manufacturing elucidates that the country could hardly maintain a reservoir of talented workers in the present time in South Africa. At the other end of the spe ctrum, there is a source of potential in the regions of South Africa (Www2.deloitte.com 2012). Fourthly, there is a lack of international collaborative ventures. Fifthly, the medicine companies countenance the challenge in using the essential expertise technology for various purposes. Many companies confront shortage of regulatory enforcement that helps to upgrade production standards. Sixthly, weak market base within individual countries and lack of research potential. Afro-Foreign joint ventures In the recent time, the government of South Africa deliberates on the improvement of the pharmaceutical situation by forging alliance with the foreign companies. The government of Mozambique forms a collaborative venture with the government of Brazil. The international partnership culminates in the formation of Mozambican Medications Company (SMM) (Brazil-Mozambique ARV Plant). The joint enterprise emphasizes the production of generic or specific drugs for the treatment of obnoxious diseases such as AIDS and Cancer (ECSA Health Community) In 2007, Cipla Limited, a premier Indian pharmaceutical manufacturer helped Uganda to improve its technical expertise in the field of pharmaceutical industry. These examples reflect the improving character of the pharmaceutical industry in the present time. At the same time, South African pharmacy firms such as IMS Health (Www.imshealth.com 2016) and others deliberate on the development of high-end pharmaceutical companies focusing on the international partnership. The South African pharmaceutical firms such as Sun Pharma embarks on the production and distribution of generic drugs that help to fight against the crucial diseases such as Cancer, diabetes and AIDS (Www.sunpharma.com 2016). Selection and justification In the process of addressing the assignment, the writer selects the country China and substantiates the stance behind the selection of the country. The reason behind choosing the specific country is that the pharmaceutical industry of China is comparatively in a better position than South Africa. The domestic pharmaceuticals of South Africa countenances huge problems, as far as the procurement of medicines is concerned. Therefore, South Africa aims to follow China that has set a quintessential mark by establishing state-owned medicine manufacturing facility. The development of the domestic line helps to cater to the growing demand for medicines and acts as an import substitution scheme. South Africa attempts to bring in a paradigm shift in the sphere of pharmaceuticals. Therefore, the paper selects China as the model country and the discussion centers on the development of pharmaceutical segment of China. In order to expand the horizon of the Australian pharmaceutical industry, the framework of China fits the bill. The Australian pharmacy could extend its reach to the parts of China and enter the Eastern unit of the global marke t. Justification of the proposed entry mode/strategy in the International Business Definition of Participation Strategy: Equity and Non-Equity Mode Foreign market entry modes (Participation Strategy) explain the degree of risk they entails, the regulation of resources they require and the increasing return on investment. There are two major variants of entry modes: equity and non-equity modes. The category of non-equity mode involves export and contractual agreements. In an equity mode, collaborative enterprises and wholly owned subsidiaries are the two facets of the programme. A joint venture is a fledgling entity jointly concocted and owned by two or more principal companies. A combined enterprise allows the organization to share cost, risks and profits. On the hindsight, the joint ventures include many disadvantageous points such as distance, cultural divergence, different goals and stakes. Conversely, a wholly owned subsidiary is an ancillary unit owned by the foreign multinational unit. In the discourse, the writer selects the equity mode of market strategy. In the segment, the joint venture model of the equity mode/entry of marketing strategy should be taken into consideration. Substantiation of the Equity Model with the Australian case The Australian pharmaceutical company (Amcal) aims to expand the purview of the business and extends the control to the eastern region of China. Consequently, the company enters the Eastern part of the global space and engages in collaborative ventures. The Australian company Amcal is an old pharmaceutical company. It wants to specialize in the production of generic or specific medicines produced by China. Therefore, the company of Australia emphasizes on the joint collaboration with Sihuan Pharmaceutical Holdings Group Ltd that particularly produces generic drugs to cure critical diseases. In this manner, the Australian company would extend the scope and the profundity of the business. The Australian pharmaceutical company seeks to form a partnership with the Traditional Chinese Medicine (TCM) giant, Tong Ren Tang through the usage of the equity mode/entry of marketing strategy. Tong Ren Tang maintains the legacy of producing the Traditional Chinese Medicine (TCM) since the 17th century. The company, like the older Chinese companies, aims to accommodate significant market revisions. It is one of the oldest brands for the production of Chinese medicines. The company controls the whole gamut of traditional medicines that include acupuncture, massage and other herbal medicines. Tong Ren Tang forges collaboration with various International countries such as California, San Jose, Germany. Keeping in mind the factors, the writer selects the equity mode/entry of market strategy. Under the equity mode, the concept of joint collaboration is embedded in the narrative. The Australian pharmaceutical company wants to create an alliance with the top ranking Chinese local pharmaceutical ventures such as Sihuan Pharmaceutical group and Tong Ren Tang that underscore the production of generic or specific medicines and the procurement of Traditional Chinese Medicine (TCM). Conclusion The assignment explicates the instance of an Australian pharmaceutical company that endeavors to extend the scope of the business and enter the global space. The discussion centers on the background of the Australian Company (AMCAL) that wants to expand the horizon of the business by considering the model of China or South Africa. In the segment, the writer makes a comprehensive analysis of the risks and challenges faced by the health care and pharmaceutical companies of China and South Africa. In the next section, the paper selects a particular country (China) and provides the reason behind the selection. In the last section, the writer picks up the entry/ mode of marketing strategy (Equity mode) and takes into account the Joint Venture aspect of the Equity mode of marketing strategy. At the same time, the assignment also discusses the reasons behind choosing the proposed mode. It gives suitable examples that reflect the alliance between the Australian Company (AMCAL) and the Chines e local medicine companies. In the particular case, the writer selects two Chinese local pharmaceutical companies that specialize in generic medicines and traditional medicines such as Sihuan Pharmaceutical Group and Tong Ren Tang. References: Anon, (2016). [online] Available at: https://Www2.deloitte.com [Accessed 20 Sep. 2016]. Bollampally, K. and Dzever, S., 2015. 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